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Andy Soloman
Content Strategist and Founder of ContentRev
United Kingdom, London
www.askvisory.com/asoloman

Why you should speak with me:

After 25 years in media and publishing, Andy is an expert in creating compelling content strategies to drive business results.

Summary:

I am the founder of ContentRev Ltd, which helps publishers and other organisations develop innovative content strategies to drive business growth through digital transformation and enhanced customer engagement. I'm an inspirational media and publishing executive with more than 25 years' experience in the UK and internationally in B2B and B2C online services, multimedia, news wires, newspapers and magazines. As an editorial, publishing and business leader, I have a proven ability to direct and develop large teams located around the globe and consistently deliver growth while maintaining tight control over budgets. I'm an innovator who is skilled in getting the best out of managers and their teams, who leads by example to inspire a common vision and deliver.

Career History

Enterprise:
Content Rev Ltd 
Position:
Founder 
Summary:
ContentRev is focussed on helping publishers and other organisations with digital transformation and the creation of detailed business and content strategies. Our extensive global experience is applied across media platforms to develop integrated approaches to free and subscription content streams, while ensuring targets are closely tied to business goals and customer needs.

ContentRev services include:
* Content audits
* Content strategy
* Creation of high performing content and editorial teams across multiple platforms and channels
* Change management and business transformation strategies
* Editorial quality, standards and operations
* Building online revenue through innovation and new product development
* Emerging market opportunities
* Market entry strategies
* Generating value from data
* Business services including research, market and competitor intelligence, sales and marketing solutions, technology solutions and database solutions. 
Year:
Feb 2012 – Present
Enterprise:
The McGraw Hill Companies 
Position:
Platts - Global Business Director 
Summary:
Drove and managed growth to record levels within Platts' premium petrochemical news, pricing and B2B information services. Specialised in creating innovative premium subscription products and models for increasingly important emerging markets including China and India. 
Year:
Feb 2010 – Feb 2012
Enterprise:
Andy Soloman 
Position:
Editorial & New Media Director 
Summary:
Delivers inspirational leadership and management skills that drive change and deliver success in world-leading business and consumer information services. 
Year:
Sep 2009 – Feb 2010
Enterprise:
ICIS 
Position:
Global Editorial Director 
Summary:
Part of Reed Elsevier’s Reed Business Information (RBI) division, ICIS is the world-leading news, market intelligence and price assessment service for the petrochemical and energy industries.

* Led editorial operations for RBI's most successful business, one that grew aggressively and which routinely beat profit and revenue targets;
* Created and implemented a far reaching Transformation Strategy;
* Built and developed a large team of editorial professionals across three continents.
* Defined and implemented comprehensive editorial guidelines, a detailed methodology, and other quality requirements;
* Extended editorial across online and multi-media platforms;
* Played key role in a major acquisition project in China that required integration of business operations between China and elsewhere;
* Developed key editorial offshoring operations in India that delivered cost savings while boosting outputs and quality through innovative workflow;
* Association of Online Publishers (AOP) Publisher of the Year 2003; AOP Business Partnership Award 2005;
* Defined strategic direction for editorial to ensure execution to the highest standards; 
Year:
Oct 2002 – Sep 2009
Enterprise:
Reuters 
Position:
Deputy Bureau Chief, Pakistan & Afghanistan 
Summary:
Bureau Chief in Karachi where I headed multimedia news teams producing text, photos and TV, before being at the forefront of coverage post 9/11 and the war in Pakistan and Afghanistan.
* Broke the surrender of the Taliban in December 2001 a day ahead of anyone else.
* Recruited and motivated high performance teams, and managed complicated editorial operations within a hostile environment. 
Year:
Jan 2001 – Jun 2002
Enterprise:
Reuters 
Position:
Editor, Reuters Asiadesk, Singapore 
Summary:
Based in Reuters’ Singapore HQ. Managing, editing and guiding Reuters text output – general, economic and sports news – from across Asia and other parts of the globe. 
Year:
Oct 1999 – Feb 2001
Enterprise:
Reuters 
Position:
Senior Correspondent, Vietnam 
Summary:
• Led news and photo coverage from Hanoi.
• Established formalised business reporting of emerging commodities markets;
• Responsible for the Reuters photo file and produced Reuters TV reports from Vietnam;
• Time spent working in Cambodia and elsewhere in the region. 
Year:
Jul 1997 – Oct 1999
Enterprise:
Asia Times 
Position:
Bureau Chief, Vietnam 
Summary:
Vietnam Bureau Chief Asia Times newspaper. Published by Manager Group from Thailand, the paper was printed in five countries worldwide on a daily basis. Its major focus was the politics and economics of Asia, and it competed with the Asian Wall Street Journal and International Herald Tribune. It went bust in June 1997 at time of Asian financial crisis; 
Year:
Jan 1995 – Jul 1997
Enterprise:
Vietnam Today 
Position:
Bureau Chief 
Summary:
Managed small foreign press bureau in Hanoi, Vietnam. Responsible for content (text and photographs) for bi-monthly glossy magazine focussed on emerging business opportunities in Vietnam. 
Year:
Jan 1993 – 1994

Education & Qualifications

University:
PCL 
Degree:
 
Year:
1991 

Other Qualifications & Awards

Languages Spoken

Industry Focus:
Media

Key Skills:

Content strategy, editorial quality and standards; the business of content; creating elevated customer value; strategic development; emerging markets; social media; change management; innovation; multiple content streams; developing international par

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