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Aaron Levine
Group Product Manager, Strategy at Genentech
United States, San Francisco
www.askvisory.com/aaronlevine

Why you should speak with me:

Aaron has years of leadership experience in biotech & pharma, and iis currently a Group Product Manager, Strategy at Genentech.

Summary:

Healthcare marketing executive with experience in US & global marketing, BD, and launch experience in pharma, biotech & non-Rx. Currently lead interactive e-marketing, patient marketing, and patient advocacy relations for a biotechnology product. Previously was Director, Global Business, leading division responsible for international expansion, sales, exportation and commercialization of pharmaceutical, aesthetic, cosmeceutical, and biotechnology products & technologies. Speak Spanish and Portuguese. Experience in launching and managing new products, new product development, BD, digital eMarketing, market research. Extensive consumer/patient marketing and CRM experience. Experience in pulmonology, inflammation, asthma, dermatology, gastroenterology, with orphan drugs, and women's health, at large pharma as well as specialty pharmaceuticals. MBA in Marketing and in Strategy from Kellogg School of Management at Northwestern University.

Career History

Enterprise:
Genentech 
Position:
Group Product Manager, Strategy 
Summary:
- Lead and oversee brand strategy efforts for orphan drug Pulmozyme, for the treatment of cystic fibrosis.
- Manage a team including those responsible for HCP promotions. 
Year:
Nov 2011 – Present
Enterprise:
Genentech 
Position:
Senior Manager, Interactive Marketing 
Summary:
- Drove patient, caregiver, and eMarketing strategy and initiatives for Pulmozyme, including DTP, patient community relations, RM and database analytics, salesforce iPad detailing, websites, SEM/SEO, and social media outreach.
- Led the strategy and execution of CFLiving.com program and website, a robust RM program touching a high percentage of the CF community each month.
- Leveraged strong relationships with online CF opinion leaders to disseminate our educational content, resulting in over 1MM targeted impressions at low cost and high credibility.
- Managed patient marketing initiatives for Xolair, for the treatment of allergic asthma, in a co-promotion with Novartis. Led strategy and rollout of Xpansions.com RM program and website.
- Led cross-functional sales/marketing/PR/managed care metro team in Xolair pilot program to expand market from specialists into primary care, in preparation for DTC, with 36% YOY growth in primary care users in first 5 months.
- Directed first community-based patient ambassador pilot program for Xolair, provided evaluation and recommendation to senior management to not continue as-is, but rather to shift program to online setting for better costs and reach. 
Year:
Dec 2009 – Oct 2011
Enterprise:
SkinMedica, Inc. 
Position:
Director, Global Business 
Summary:
- Directed international commercial business and operations for SkinMedica’s pharmaceutical and biotech-derived cosmeceutical products, with full profit and loss responsibilities.
- Increased international sales by 95% year over year, in one of most profitable divisions.
- Rolled out global branding, product marketing and PR, and led salesforce training, customer service, and KOL development and training for international partners.
- Honored as Finalist for World Trade Center San Diego’s “Exporter of the Year” award.
- Negotiated deals and managed relationship and operations with international partners which expanded international presence from 4 countries in Q4 ’06 to 35 countries.
- Managed fulfillment of international registration and regulatory requirements including EU registration.
- Directly managed an associate and led a cross-functional operational team. 
Year:
Jul 2008 – Sep 2009
Enterprise:
SkinMedica, Inc. 
Position:
Associate Director, Global Business Development 
Summary:
- Increased international sales by 168% over previous year.
- Honored as “2007 Top Performer” award by CEO, for leading and growing international business.
- Drove strategy and content for 16 international KOL seminars for physicians; 13 salesforce training events outside the US and 11 in the US; 10 International PR events; and 4 KOL lectures at major international congresses.
- Reported directly to VP of Corporate Development in domestic and international business development and licensing. 
Year:
Jan 2007 – Jun 2008
Enterprise:
SkinMedica, Inc. 
Position:
Senior Product Manager 
Summary:
- Achieved #1 market share (of 16 entrants) amongst dermatologists within first 11 months and surpassed revenue forecast after launching prescription NeoBenz Micro for acne to national salesforce, dermatologists, consumers, pharmacies, and managed care organizations, as sole product manager.
- Recognized with “2006 Top Performer” award by CEO, given to fewer than 10 employees companywide, for success and contributions to Rx performance and company culture.
- Launched unique, single-dose delivery system for prescription NeoBenz Micro SD, first ever use of delivery system in pharmaceuticals. Led clinical planning and product development of NeoBenz Micro Wash formulation, successfully launched in 2008.
- Crafted and executed pre-launch strategy and tactics, including positioning, message development, forecasting, budgeting, pricing, packaging, medical education, publications strategy, launch meeting, and all promotional efforts to dermatologists, pharmacies, consumers, and managed care.
- Re-launched prescription VANIQA to dermatologists and primary care physicians. Reversed sharply-declining scripts and revenue after acquisition of drug, leading to product’s first prolonged positive trend and year-over-year growth in over 4 years (since launched originally by BMS).
- Led integrated marketing campaign targeting physicians, consumers, and pharmacists, including development of sales materials, sample starter kits, professional journal ads, in-office patient materials, and direct-to-consumer advertising.
- Achieved 135%/month rise in website visitors and sharp increases in prescription growth when launched SkinMedica’s first-ever DTC/DTP program, an integrated campaign of TV, radio, print, email, and internet pay-per-click advertising.
- Interim pharmaceutical sales representative during leave of San Diego’s full-time sales representative. 
Year:
Jun 2004 – Jan 2007
Enterprise:
TAP Pharmaceutical Products 
Position:
Product Manager, PREVACID Patient & Consumer Marketing 
Summary:
- Managed PREVACID Customer Relationship Marketing (CRM) initiatives, including online and offline acquisition, conversion, and patient retention efforts, for nation’s #2 largest DTC/DTP budget.
- Designed and launched patient information kit mailed to over 14,000 consumers/week. Also developed Web, 800 number I.V.R., rebate, 7-day trial and BRC materials by which these consumers request kits, and managed all fulfillment logistics. Helped lead to 16% conversion of consumers to PREVACID users.
- Developed and launched online and offline CRM patient conversion programs, each consisting of 4-5 mailings to distinct segments of non-PREVACID users. Projected to lead to incremental 220,000 TRx’s.
- Led build of new consumer-centric relationship marketing database & Business Intelligence analytical warehouse to support CRM initiatives; established all business and data rules, reporting, and analytics.
- Managed two Regional Product Managers in strategy & implementation of marketing initiatives. 
Year:
Feb 2003 – Jun 2004
Enterprise:
TAP Pharmaceutical Products (Abbott-Takeda joint venture) 
Position:
Manager, Market Research for New Product Development 
Summary:
- Managed primary, secondary, qualitative and quantitative market research, including focus groups, in-depth-interviews, conjoint analyses, and surveys in areas of key message, sales aid, pricing, pharmacoeconomics, and packaging, for clinical Prevacid, fibroids, and gout compounds.
- Initiated and managed on-line and off-line advertising campaign for patient and physician enrollment in fibroids clinical trials, including web & database, direct mail & fax, and public transportation advertising.
- Developed and executed research plan for potential in-licensing of female sexual dysfunction compound. 
Year:
Aug 2002 – Feb 2003
Enterprise:
Kellogg School of Management, Northwestern University 
Position:
MBA Student 
Summary:
Master of Business Administration degree, June 2002. Dean's Honor List.
· Majors in marketing, management & strategy, and organizational behavior.
· Co-chair, Kellogg Habitat for Humanity Club and Kellogg Service Initiative 
Year:
Sep 2000 – Jun 2002
Enterprise:
TAP Pharmaceutical Products 
Position:
Marketing MBA Summer Intern, eBusiness Strategy and Initiatives 
Summary:
· Developed and implemented company’s e-prescription business plan. Created Prevacid pilot e-prescribing program, one of first in industry, after determining tech vendor and health plan partnerships.
· Coordinated cross-departmental taskforce for online marketing strategy and redesign of corporate website. 
Year:
Jun 2001 – Sep 2001
Enterprise:
McDonald's Supplier: Fresh Start Bakeries 
Position:
Quality Assurance Specialist 
Summary:
$106 million industrial baking company, a leading international supplier of baked goods.
Quality Assurance Specialist, 1999-2000
· Created business plan for and implemented adoption of laser measurement technology, first in industry.
· Led new product development of both Bagel and Torta sandwiches to successful launch.
· Designed and implemented Statistical Process Control strategy in four US factories, and planned implementation for 11 international plants. Developed project budget, trained personnel, and provided technical support. Anticipated savings of over $500,000/year in labor and raw materials costs.
Quality Assurance and Customer Service Supervisor, 1998-1999
· Managed team of 42 production, sanitation, and engineering employees in baking operations.
· Trained two shifts of nine production workers each in start-up of $23 million plant in Sao Paulo, Brazil. 
Year:
Sep 1997 – Jun 2000
Enterprise:
AMERICAN INTERNATIONAL SCHOOL OF BOLIVIA 
Position:
School Teacher 
Summary:
· Taught 5 classes while also directing community and medical center for 75 underprivileged children. 
Year:
Aug 1996 – Jun 1997

Education & Qualifications

University:
Northwestern University - Kellogg School of Management 
Degree:
MBA 
Year:
2002 
University:
Amherst College 
Degree:
BA 
Year:
1996 

Other Qualifications & Awards

Languages Spoken

  • English
  • Spanish
Industry Focus:
Healthcare

Key Skills:

Pharmaceuticals, biotechnology, aesthetics, business development, corporate development, international marketing, sales, deals and general management, new product launches, physician promotion, consumer marketing for multi-billion dollar drug and for

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